Cookie Policy | MediBrain UK Ltd — Company No. 16970579

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1. What cookies are 2. How we use cookies 3. Cookie categories 4. Cookie details 5. How to manage cookies 6. Changes to this policy

Current status

We use essential cookies where required for site operation.
We use Google Analytics to understand how our site is used.
We currently do not run advertising or retargeting cookies.
If further analytics tools are introduced, we'll update this policy and request consent where required.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work properly, improve user experience, and provide information to site owners. Similar technologies (such as local storage or pixel tags) may be used for comparable purposes and are covered by this policy.

2. How we use cookies

MediBrain UK Ltd uses cookies and similar technologies on medibrainuk.co.uk to:

Enable core website functionality and security features.
Understand how visitors use our website so we can improve it (Google Analytics).
Remember choices where relevant (for example, cookie preferences if a consent tool is added).

We do not currently use cookies for advertising, retargeting, or profiling purposes.

Category	What it's for	Consent needed?
Strictly necessary	Site operation, security, load balancing	No — essential to site function
Analytics	Measure site usage and improve content	Yes — where required by UK PECR
Preferences	Remember settings (where available)	Often yes
Marketing	Advertising and retargeting	Yes — not currently used

The following cookies may be set when you visit medibrainuk.co.uk:

Cookie	Provider	Purpose	Duration	Category
`_ga`	Google Analytics	Distinguishes unique users by assigning a random number as a client identifier	2 years	Analytics
`_ga_*`	Google Analytics	Maintains session state for Google Analytics 4	2 years	Analytics
`_gid`	Google Analytics	Distinguishes users for analytics reporting	24 hours	Analytics

Note on analytics

We use Google Analytics 4 (GA4) to understand how visitors use our site. The data collected is aggregated and anonymised where possible. Google may process data on servers outside the UK — see Google's Privacy Policy for details. If we add further tools (Meta Pixel, Hotjar, etc.), we will update this table and introduce a consent banner where required.

5. How to manage cookies

You can control and manage cookies in the following ways:

Browser settings — most browsers allow you to view, block, or delete cookies. See your browser's help pages for instructions.
Google Analytics opt-out — you can install the Google Analytics Opt-out Browser Add-on to prevent your data being used by GA.
Cookie preferences tool — if we add a consent banner, you'll be able to update your choices at any time via that tool.

Please note that blocking some cookies may affect how certain parts of the website function.

6. Changes to this policy

We may update this Cookie Policy to reflect changes to the cookies we use or to meet legal requirements. When we do, we will update the effective date shown at the top of this page. We encourage you to review this policy periodically.